Press Release
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May 19, 2022Delhi Duty Free has launched Bombay Bramble, the latest expression in the Bombay Sapphire gin line-up.
Available exclusively through the airport retailer in India, Bombay Bramble offers natural flavours of blackberries and raspberries. The marketing slogan accompanying the launch is ‘Ripe for discovery’.
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May 17, 2022Delhi Duty Free has launched Bombay Bramble from Bombay Sapphire which is currently only available at the travel retail space in India.
Bombay Bramble is a new expression of gin with the flavours of blackberries and raspberries, created with a 100% natural fruit infusion, and inspired by the classic Bramble cocktail with a modern twist.
A retail theatre and social media promotions are part of the launch which is in time for World Gin Day on June 12.
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December 12, 2021In August 2021, Diageo Global Travel, in partnership with Delhi Duty Free, officially launched its most advanced digital whisky store yet to address the high demand for ecommerce solutions within travel retail. As part of the launch, Diageo’s What’s Your Whisky platform, an innovative digital experience which can be accessed via any mobile or internet-connected device, was also activated by Delhi Duty Free in the departures zone to encourage offline to online omnichannel shopping.
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December 12, 2021Delhi Duty Free has introduced Grant’s Triple Wood 12 blended Scotch exclusively to travel retail in India. It is part of a wider channel roll-out by brand owner William Grant & Sons which highlights the new Grant’s Triple Wood 12’s bottle design. As reported, the blend is highlighted in key airports in EMEA travel retail through activations in striking black and gold colours, supporting by digital touchpoints.
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